Sunday Statistics – Searches For Mobile Marketing
- 60% of Google searches are done on mobile devices
- 1/3 of all mobile Google searches are related to a location
- 50% of “near me” searches are done on a mobile phone while visiting a store
- 42% of brand interactions are on mobile devices using Google search
- Interest in places currently open have tripled since 2015 for mobile users
Key Takeaway: Mobile devices are a boon for brick and mortar stores. More and more consumers are looking for local solutions and are keen on visiting a physical store. There is a definite spike in interest for stores that are currently open while the consumer is performing the search. All of this means that you need to focus on your local marketing strategies. This is key in tapping into the steadily increasing rise of consumers using mobile devices to shop.
The strategies implemented for your local marketing plan will differ greatly based on your industry and mobile user habits. If you are a fast food restaurant, you would not have the same strategy or employ the same tactics as a bank. Mobile users search differently based on trend and industry. To nail down what works for your brand, sector data and research will provide the solutions.
Contact your local digital marketing agency today to get your product in front of your target audience immediately!
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
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