Some states have already started to reopen and lift excessive quarantine protocols. As the nation grapples with how to handle this process and what it will mean for slowing the spread of the virus, business owners must assess how to prepare for this. Many businesses switched gears and focused on online sales and building a positive brand image but what is your plan for engaging with customers after quarantine is lifted?
First of all, you definitely need a plan. The very first thing you should do is make a formal announcement that you are back 100%. If this means that your physical stores are opening back up or your factory is running at full capacity to get back to original shipping times, the public needs to know. It’s going to be slow-going for the nation and a lot of confusion about what each state is allowing so they won’t know about your company unless you tell them. Coordinate with your marketing department or local advertising agency about making this the first plan of action post-quarantine. Every available resource needs to be utilized. Think of it this way – you’re trying to grab the attention of a groggy giant. The public is coming out of hibernation and pulling focus is key.
Banners, pop-ups, blogs, social media, email, GMB – everything needs to reflect changes going forward. While this is the all-important first step, now comes the time to brainstorm with your marketing specialists and come up with a new game-plan for marketing post-Covid-19.
The public is hesitant about spending money right now for two reasons – so many people have faced extreme financial hardship during this time or they realize how close they could come to having their job limited or taken away completely. This is causing a lull in how consumers spend because there is a fear about spending money on anything that is completely essential to survival. Yes, this will eventually abate but as of right now it’s the new norm. Your business needs to be able to adapt and find the flexibility to navigate these waters.
Exclusive content and creative discount strategies are the call to order so get your team together and start focusing on the future!
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