Sunday Statistics – Finding A Needle In A Haystack

  • 294 million active users on Linkedin
  • 336 million active users on Twitter
  • 1.9 billion active users on YouTube
  • 1 billion active users on Instagram
  • 200 million active users on Pinterest
  • 2.2 billion active users on Facebook

Key Takeaway:  What this means is that there are GOBS of people online, interacting, sharing, recommending and searching for new ideas.  Finding your target consumer may seem like searching for a needle in a haystack.  With billions of users actively posting and reaching out, how can you be sure your content is not only seen but seen by the very consumers who need your product or service?

Luckily, this is exactly what your marketing team or local marketing agency are trained to do.  They create effective content that extends a message, builds relationships and is interesting enough to wade through the waves to get to the correct beach where all of your potential shoppers are sunbathing.  Yet, it doesn’t end there.  They use complex analytics to determine who your target shopper is, how to find them, how to connect with them on a personal level, what habits they have and what type of content or message resonates with them.  This is CRUCIAL if you are going to craft the right materials and make sure that material reaches your specific audience.  Don’t let the astounding number of active users on social media overwhelm you.  It’s actually easy to find your needle in a haystack.

Contact your local digital marketing agency today to increase your brand reputation and implement amazing customer care tools into your overall customer service strategy!

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