“The greatest thing in this world is not so much where we stand as in what direction we are moving.”  – Johann Wolfgang von Goethe

Many businesses set goals and work hard to achieve them.  Often times it takes many twists and turns and hard fought victories to reach the top of your mountain.  What happens after you reach it?

When you hit the top of your goals, you would likely stay there and bask in your achievement.  Unfortunately, accomplishing your goals is still just another milestone.  Standing on top of your mountain and staying there are two separate things.  In order to set up permanent base on your Everest peak, you have to keep going.  You have to identify the new opportunities just on the horizon.

Technology evolves, trends morph, habit change… to stay successful and keep that going for the future, you have to understand where the change is coming and how to adapt.  Instead of saying you made it to the top and there’s nothing left to be done, look to the future.  How will your industry change?  How will the way your consumers shop shift?  Will your product or service still be valid when new technology hits?  Is there any way to improve on what you have or change to meet future needs?


There is ALWAYS a new direction to head into.  The question isn’t if you will achieve your goals but how to evolve beyond it when you do.

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