You have enough to worry about with growing and structuring your business than to have to spend hours doing the same tasks over and over again just to maintain a marketing presence.
Achieving the promotion goals you set for your business is attainable but any great plan needs time, patience and a daily grind. There are so many tasks that need to be handled just to merely keep alive online. Should you really be spending large chunks of your day away from your family or neglecting your business. NOPE.
If you want to save your time and sanity, then automate those tasks. There are oodles of free and paid automation software out there that act like virtual assistants. They can take care of the most irritating or boring items so you don’t have to. There are general programs that cover marketing or you can get down to brass tacks and find software that covers individual areas like a BOSS.
For instance, Google Analytics can track revenue, conversion and traffic flow, but MailChimp and Constant Contact specialize in email marketing and Hootsuite and SproutSocial focus on social media marketing. Granted, you have to give these programs the content and structure from which to follow but they can take the simplest tasks, such as pushing the content out to various platforms, so you don’t manually have to do it.
There are dozens of viable programs for nearly every area of marketing and all range in pricing and features. You will need to figure out what works best for your budget, your campaign goals and ease of overall use.
If it seems like a massive juggling act to have so many different types of software, you could even hire a virtual assistant to handle daily tasks. Much like automation software, the price and quality of every virtual assistant will be different and it may take you several turns to find the best one for you and your company. They can even handle your automated programs for you.
Does it still seem like a jumble to have that many balls in the air?
No matter what direction you choose to go in, the important takeaway is that you automate boring, menial tasks each and every day. Your time is precious and your business needs you more than the daily grind of marketing. It can be overwhelming to have two full-time jobs so make things as easy as possible and automate all boring tasks. Freedom is Priceless.
If you find yourself a little short on the time needed to launch a full scale marketing plan or feel like you might be missing something, give us a call and find out how we can help.
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
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