When you build a brand, you are building an image to showcase to the consumer. It doesn’t matter if you have a small Downer’s Grove business or a large corporation in Tokyo – logos, messages, your brand voice – these are all crucial foundations to initially setting up your brand or fine-tuning your company reputation. What many entrepreneurs seem to overlook is complete brand integration.
Public perception is key to generating revenue, increasing the loyal customer base and developing product or service features but it isn’t limited to just online behaviors. Brand image is more synonymous with digital marketing simply because of the abundance of advertising channels, shopping trends and increase in internet use. However, when you build a brand, you need to remember that your brand is also viewed from every possible angle outside of the net.
If you have an office or storefront, your branding – logos, voice, etc. – should be featured not only in your environment, such as products, packaging, displays and store decor, but should also be felt in personal interactions. This means that whomever you have working in these areas should also resonate the tone and voice of your brand while upholding your company vision and goals. The same should be replicated for events your company attends or hosts.
Your biggest area of brand building will always be the digital marketing platform. From social media pages, your website and other avenues of online advertising, your brand, logo and voice should be prominently displayed.
When we speak of your Downer’s Grove business integration, we simply mean to stay consistent across the board. Wherever your company can be found in both the digital and real world should carry the same colors, logo use, fonts, photography, voice, message and personality. By completely integrating everything under one unifying style and tone, consumers will begin to associate characteristics to your company and recognize it easily. Keeping up a positive, customer-friendly image will lead to regular consumers becoming loyal fans of your brand.
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