You may think that with the drastic shift in shopping trends due to the Coronavirus pandemic causing instability, fear and financial uncertainty that this would be a terrible time to experiment. Well, buckle up because this is actually the PERFECT time to try something new!
Everyone is shut inside, activities limited with their imagination soaring and the need for connection and interaction more important than ever. It’s nearly a clean slate to look into new strategies or connections for your business. During quarantine, your company’s marketing should still be in full-swing with a specific focus on brand building and building relationships with your customers. This should continue while you try to branch out and experiment on the side.
Start a podcast, shoot creative videos on YouTube, explore a new social media channel… whatever avenue your company isn’t well-worn into, give it a whirl. What makes this time unique in marketing is that simple, clumsy attempts are being well-received. There are dozens of interesting ways in which you can approach your target audience in a way you never realized. Hold a video chat or teleconference with your marketing staff or local advertising agency and brainstorm what areas would be the most beneficial for a company in your industry to explore. Not only can they help discover even more amazing opportunities for expression, they can optimize your approach to maximize effectiveness and chances for success.
No matter what you decide to do or how you approach it, take a breath and embrace the way of the cowboy. Don’t be afraid to explore the unbeaten path or throw yourself into a situation way out of your comfort zone. You might just find brighter skies ahead by doing so.
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With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
Join us for the TGR SEO Services 2020 roundup and, on behalf of everyone here, have a joyous, abundant, prosperous, happy and healthy coming year!
The entire staff of TGR SEO Services would like to wish you a joyous holiday filled with love, happiness, glad tidings and good health!