With the hype around online marketing, does it actually help your business grow? Well, yes. Yes it does.
First of all, it helps to level the playing field. Mom and Pop shops have a real chance to compete for their target audience. The days of large corporations hogging effective marketing channels are over. Any size business can acquire more customers and expand their reach if they simply follow a well-researched and customized marketing strategy. It doesn’t matter how much they make a year, anyone can be successful. What works to the smaller company’s advantage is that digital marketing is much more cost effective than traditional modes. This means that you get more action (response, conversions, engagement) for far less money.
Yes, conversions. With the way technology and trends have reshaped the modern shopping experience, more consumers are turning towards the internet to make or execute buying choices. A business owner can streamline their online marketing campaign to focus on optimizing those conversions. Using a wide variety of strategies and channels, a company can connect better with their target audience and build stronger relationships that lead to conversion. It isn’t about getting the sale anymore. It’s about building a lasting bond with your customer. The online world makes it so easy to reach your customer on a personal level and offer help, information or other content to connect. You can engage with your customers on their terms and in so many more ways than you could traditionally. This relationship-building is what helps solidify conversions and gain new customers.
This deeper connection between companies and consumers is generating better revenues – nearly a 2.8 times better growth expectancy. Your brick and mortar store is no longer limited by its walls – you can now reach consumers in so many nooks and crannies and show them you aren’t simply a money hungry entity but a team of people who actually care how their lives are going and how you can help make it easier. This is called brand-building. You are getting the word about your company out there to the masses but also establishing a universal voice, a message or vibe of who you are and what you stand for.
Since the way people experience or shop has changed and morphed into more online activity, digital marketing excels because it earns trust and spurs action. The internet has brought the world closer together. You are able to converse with so many people from so many different walks of life. This is an ideal situation for business owners. Consumers are talking to each other. They are sharing their experiences through reviews, testimonials, videos, blogs and particularly through social media. 90% of consumers claim they are far more likely to trust information about a brand or product if they learn about it from someone they already know.
Essentially, digital marketing is no longer an option and now a means of survival. The world is coming to rely on the internet more for so many applications in life that not being immersed in this world could actually restrict your growth. It’s not enough anymore to have a website online. You need a digital marketing plan in order to survive, be visible and connect with current and potential consumers. It’s smart practice to have several different channels of advertising and digital marketing should always be one of them.
Digital marketing doesn’t just make your business grow, it makes it explode. It makes it thrive. It makes you SURVIVE.
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