During the Coronavirus pandemic and quarantine, most brands focused on how to survive. This is critical, of course, but the focus should have really been put on the bigger picture. In a world post-coronavirus, what should your brand be doing?
The world reopening is a time for your brand to reenergize. You need to put the life back into it and hit the ground running. The virus has impacted the world so drastically that many predict a coming recession due to losses. This is the first step of your revitalization – refocus your company. Essentially, this is key for employees. Employees need to know where the company is heading and what they need to do to get it there. The world may be a bit different in post-coronavirus but how can your brand adapt to this change? That is the question you must answer as a company and get your staff on board to implement this plan into action.
A post-corona world WILL be different for companies and how they market. This is why you should also focus on your brand relevance and the experience your customers will have.
Priorities have shifted during this period of history so ask yourself if your brand still answers a definite need for the consumer or if it needs to be fine-tuned to solve new problems. This also effects your overall brand experience. You have to consider if your product or service is still a fair value and how to continue to build a loyal customer base based on these shifts.
The new world of consumerism and marketing is going to be more dependent on brand trust than ever. You need to truly show the world that you are not a faceless corporation but a caring collective of humans ready to serve and refocus your products or services to solve new problems and priority changes. If you are a company with many divisions or sister companies, make sure this refocus happens across the board and that everyone is on the same page for a new future.
In the end, you need to focus on the war (bigger picture) than a single battle (right now). To thrive in a future of shifting ideologies and new concerns, connect with your marketing team or local advertising agency and build a plan focused on amping up your brand reputation. Even if you think you have a solid brand reputation or have had a plan in place, the world post-corona will show you that you really aren’t as prepared as you believe. Instead of being caught off-guard, plan and prepare to meet customer needs better than ever before and showcase yourself as a fair, compassionate brand.
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