Sunday Statistics – Growth And Engagement Through Text

  • 240 million smartphone users check their phones 80 times a day
  • 98% of text messages are opened
  • 84% of businesses using text messaging report an increase in new customers
  • Text messaging has an 8 times higher engagement level than emails

Key Takeaway:  Text messaging is just as viable a marketing strategy as every before.  In fact, with the way users have come to depend on their smartphones, reaching a consumer through text message couldn’t be a more perfect means of communication.  Less than half of the businesses in America use text messaging to update customers on sales or new product news.  This leaves a whole plane of marketing that is ripe for success.  The best way to broach a text messaging campaign is to get your marketing team or advertising agency to craft a plan of engagement based on your target consumer and your industry.

The simple fact is that you will be able to connect better with consumers, offer them more incentive to shop in your stores by offering coupons and increase your brand image through text messaging.  If you are not currently implementing it, you should be.  If you are currently implementing it, you should ask yourself if there is any way you can improve your campaign or strengthen your communications.

Contact your local digital marketing agency today to increase your brand reputation and implement amazing customer care tools into your overall customer service strategy!

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