“Don’t Be Paralyzed; Just Get Started.” – Leah Schothorst
Marketing can be scary.
It’s complex, varied and always changing, evolving into something new, something better, something weird, something fun.  It is a massive beast with 8 tentacles keeping you from reaching safety and yet can also be a soft kitten needing your attention and love.  Perhaps it’s best to say that marketing is a Flerken?  Shall we call it Goose?
Everyone in marketing today had to start somewhere.  There is no ultimate handbook for how to know everything in marketing at all times – it’s impossible.  The best in the business know that they will forever be a student of marketing because it is always changing.  So, that should be your mindset going into it.  The water will NEVER be just right, it will always have differing waves and temps but you have to just dive right in.

Don’t let fear grab onto you because there is nothing to fear in marketing.  You will make mistakes.  You will continuously learn until you drop.  You will try and fail but you will also try and succeed.  Marketing is a temperamental thing and you will eventually get used to riding the the highs and lows.  Marketing will always be trial and error.  Always.  So you have nothing to fear because everyone is making mistakes at one junction or another.  Even the pros.

So go ahead and dive right in.  The water is never just right but the company joining you sure is.

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