“Going Viral Is Not An Outcome, It’s A Happening. Sometimes It Happens. Sometimes It Doesn’t. Just Remember That Fans Are Vanity And Sales Are Sanity.” – Lori Taylor
Such a powerful statement about marketing and business. So many people get caught up in the flash of social media and the thought that going viral and becoming popular will lead them to unfathomable riches. That just isn’t the case.
Being popular might just get you a following online but that doesn’t mean those followers will purchase your products or services. It also doesn’t mean they value what you present or will be loyal to your brand. Online popularity is a finicky thing. Becoming an overnight sensation or having 10,000 likes on your pictures is like a flash in the pan for gold prospectors. There might not be strength behind those relationships that will endure through product lines or service evolutions.
As a business owner, you should be less concerned with how many retweets you are getting and more interested in how to convert prospectors into sales. Sales make you money. THAT is where your riches lie. In the bond and value of your relationships with people and creating conversions. Not in how many views your YouTube video may have just gotten.
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Join us for the TGR SEO Services 2020 roundup and, on behalf of everyone here, have a joyous, abundant, prosperous, happy and healthy coming year!
The entire staff of TGR SEO Services would like to wish you a joyous holiday filled with love, happiness, glad tidings and good health!
