SEO BLOG

Your Alsip business needs a local SEO audit.

First of all, let’s cover what an audit is and why it’s important.  A local SEO audit is a complete roadmap showcasing the entire history of what has been done in online marketing, websites and optimization for your company.  It essentially tells you and your marketing team the gritty details of what has been done so you understand what you need to do in the future.  These audits are crucial for preparing your business marketing campaign.

Without knowing what was done in the past or how it was implemented, you can not fathom what will work and what will not.  By understanding this map, a marketer can best see what damage may have been done, what needs to be fixed before starting and what strategies will work efficiently.  If you market blindly without a local Alsip business audit, you won’t know if something is impeding a strategy from being successful until you have already put the time and energy into it.  Working that hard to boost your business only to find out in the end that it failed because a silly mistake from the past was blocking it is near devastating and a massive time-suck.  That is such a waste.

Not every local audit is created equal.  Digital marketing agencies may have their own versions based on past experiences and what they find to be the most critical information for their marketing plans.  Individual marketers may have some things they need to know and create their own ultimate checklist.  There are simple ones and the complex equating to pages upon pages of data.  While there may be tweaks to how much or what specific information a company may need, an audit is necessary for brand building or starting new campaigns and serves as an amazing starting point for a new business to see what it should be doing.

There are templates on the internet regarding audits so a company is free to run one themselves but it can get complicated if you aren’t sure what you are truly looking for or what the data means.  It can be a time-consuming process and you run the risk of missing out on key marketing opportunities simply because you don’t have the experience and training in digital marketing.  It can also be harder because the search engines are constantly changing their rules and online marketing is consistently evolving.  If you aren’t keeping up with all of the changes and how it effects marketing strategies, you can potentially cause more damage than good.

A great leader hires people whose strength is their weakness.  Unless you have the training or experience, you should turn over audit responsibilities to your marketing staff, peers or online advertising agency.  Professional audits can cost thousands of dollars but many companies will do them for free if you are an existing client.  When it comes to marketing your business, you want to make sure things are done right the first time instead of having to backtrack and figure out what went wrong where and how it is effecting which strategy.

In the end, an audit is vital to the overall marketing of your business and shouldn’t be thrown together or done haphazardly.