What Types Of SEO Content Are There?
The most important factor of search engine optimization is quality content. Your content has to be informative, provide answers to user questions and engage with them. By having a solid base of content, only then can you begin to use that in your marketing strategies. There are many variations of content for SEO – the list is nearly endless – but here are the main areas in which you can explore and create.
Product Pages – The actual pages you are featuring your products or service can be great for both search engine optimization and pay-per-click advertising. Flesh out the content and be sure to target your niche keywords and create an engaging page that users will want to explore or use as a doorway to investigate the rest of your site.
Blog Posts – One of the best and most flexible ways to create SEO content. These are better than product pages because blog posts attract backlinks and help build authority for your site. Having a blog on your website shows search engines that you are consistently creating fresh content and are a valuable asset to answer user questions. You can use a blog to feature articles, guides, infographics, slideshows, videos, lists, surveys, etc.
Articles – Your go-to source of content. This is a well-thought out piece that can be featured on your blog, other news or magazine sites.
Guides – Guides are much longer forms of content. They are almost small ebooks or novellas in themselves. You can feature them on your site as incentive to join an email list or break them up into small, topical sections for your marketing. Guides are usually a fantastic way to generate leads.
Lists – Everyone loves lists. They are much more likely to be clicked on than regular articles. Lists technically are articles but way easier to read and process. They can be to-do checklists or condensed nuggets of information.
Videos – Video is a form of content that search engines adore because they assume they are fresh, up to date information providers. Video Tutorials, Case Studies, Etc. are a very popular way to engage an audience.
Infographics – These are large format images about a single topic that break it down into pictures, graphs and/or charts. Infographics are a great way to process complex information into easy to chew bits. Search engines can not read the text on infographics because it is embedded into the image so you need to make sure the rest of your post/page is optimized for them.
Glossaries – Essentially, dictionaries on your website. A fleshed out glossary can score big with SEO if you are tackling your niche terms. For instance, if you are in architecture, consider making a glossary with architectural terms.
Directories – A resource of sources and/or links where a user might find more information on a topic. For instance, a guitar blog might have a directory of where you can buy certain types of guitars or where you can learn to play guitar.
Slideshows – A picture is worth a thousand words. Create a carousel of images from your last company event or of related products. Sometimes showing a user what something looks like is more beneficial to whether or not they attend and/or buy. Since search engines can’t read images, be sure to optimize them and the pages/posts they are located for SEO purposes.
Again, there are many paths you can take with content but these are the bare bones of SEO Content 101. Think outside of the box and explore new methods or spice up the basics to create an engaging report with your customers. Creating content is not difficult but creating AMAZING content is not for everyone. If you need help traversing the visual and literary landscape of hot content creation, consider using a professional content creation company.
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
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