When it comes to marketing, you may feel that your small business in Hickory Hills is at a disadvantage compared to major corporations and their budgets. The fact of the matter is that those top dogs are actually trying to replicate YOUR advantages. The world is a much different place than it was when they reached the insane level of success that they have. Consumers have dictated a change in trend and they crave more personalization and better connections. They want relationships and information, not hard sells and phone scripts.
Here are the amazing benefits you have as a small business in the world today…
- Niche Focus – Because you have a small budget, you have to be much more selective about who you market to and where. This is actually an amazing way to hone in on your niche and cater to target consumers who seek this kind of attentiveness.
- Nurture and Grow – Small business owners are closer to their clients and able to grow with the needs of customers in real time. They often ride highs and lows with their consumer and are able to develop better products or address and satisfy requirements based on what is happening around them.
- Flexibility and Adaptability – Small businesses are able to change processes quickly and tackle obstacles or anticipate client needs ahead of the curve. Because they don’t have endless departments or need multiple levels of approval, small businesses can make changes near immediately and offer a more well-rounded state of customer service.
- The Golden Ticket – The biggest goal of marketing nowadays is to connect with consumers and build solid relationships by providing information and education without sales. Since small businesses have such low budgets and limited channels, there is a heavier lean on personal connection and trust building over blowing money on multiple ads that span large areas. THIS is what larger corporations crave most. The ability to connect with a consumer on a deeper level, earn their trust and turn them into loyal customers. It’s the one thing small businesses do naturally simply because that’s what they can afford to do and how they can spread the word.
The next time you think being a small business is hurting your chances of success or limiting you in any way, remember that what consumers expect today is exactly what you already deliver. Connection – personalization – compassion – appreciation… the consumer is rabid for these and the more they feel valued, the higher the chance you have a customer for life. So, yes, the big boys are jealous of your Hickory Hills small business and its natural ability to create magic!
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