Influencer Marketing

Essentially, influencer marketing is the newer version of celebrity endorsements.  For decades, companies would have a celebrity pitch their product or service and become the face of their marketing campaign.  They are people who are followed by a massive quantity of people and whose opinions can cause that following to buy a product or behave in a certain way.  Nowadays, these “celebrities” are found in every walk of life and the results of a campaign are often collaborations between the influencer and the company as opposed to simply being a paid gig.

While you may recognize the term having been applied to a Kardashian on Instagram or a twenty something bonehead on YouTube, the term actually applies across many avenues in many industries.  It could be a top marketing executive on Linkedin or a well-respected national arms dealer and military strategist who consistently blogs.  The point is that they are influential people in their particular industry.

If you have a significant marketing budget, you can pay some influencers to post about your product or service on their social media account, blog or website. However, if you don’t have that kind of money, you can still get some influencers with a decent size following to endorse you.  Get into contact with some of these individuals and offer to send them free products or services in exchange for a review.  While you may experience a few “no thank yous”, more times than not you will find quite a few mid-level influencers who love to try new products and will be happy to work with you.

Who Is Your Favorite Influencer?  Comment Below And Let Me Know!
Can A Small Business Benefit From Digital Marketing e1610475605838 thegem blog justified - Under The Influence
12 Jan: Can A Small Business Benefit From Digital Marketing?

With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!

Happy New Year  e1609266018664 thegem blog justified - Under The Influence
29 Dec: Have A Happy New Year!

Join us for the TGR SEO Services 2020 roundup and, on behalf of everyone here, have a joyous, abundant, prosperous, happy and healthy coming year!

Merry Christmas TGR SEO Services e1608665251952 thegem blog justified - Under The Influence
22 Dec: Merry Christmas and Happy Holidays!

The entire staff of TGR SEO Services would like to wish you a joyous holiday filled with love, happiness, glad tidings and good health!

Related Posts

Comments (1)

I’d perpetually want to be update on new blog posts on this internet site, bookmarked! .

Leave a comment