“Don’t Try To Tell The Customer What He Wants.  If You Want To Be Smart, Be Smart In The Shower.  Then Get Out, Go To Work And Serve The Customer!”  – Gene Buckley

The supply and demand model that we all remember has flipped and put the power back into the hands of consumers.

There is a never-ending access to information in order for customers to make better buying decisions and a glut of competitors who are vying to be the ones to sell it to them.  Nowadays, in order to stay relevant and keep in the action, you need to understand what your target consumer is looking for and how your company is able to supply it to them.  It isn’t about having the lowest price or the sharpest looking website anymore.

Consumers crave personalized interactions and care.

If your company hasn’t updated customer service policies in several years, it might be time for a serious revamping.  The businesses that grow and thrive in today’s marketplace have a significant focus on pleasing the customer, being attentive to their needs and offering them products/services quickly, efficiently, affordably and reliably.  Offering poor execution, making it hard to access a live representative or making it difficult to get problems resolved will only make the customer flee to your competitor.  Sadly, you are no longer the only game in town.

Put the needs and wants of your customer first and foremost.  Make sure you provide an easy way to reach your company reps and even more satisfying solutions to their problems.  By having a well-rounded, customer first action plan, you will make it apparent to your clients that you care about them, their families and their concerns.  This only creates more loyal clients in the end.

Drop the attitude and create an easy way to resolve problems in order to excel at customer service, which is driving the success of companies nowadays.

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