“Sales go up and down. Service stays forever.” – Jason Goldberg
You can’t rely on a particular number or pattern of sales. That’s just fact.
Trends change. Interests sway. Competition drives upgrades. This causes your sales to rise and fall constantly. While no one can argue that you definitely want increased sales and more profit, that isn’t what your focus should be on. It’s actually a byproduct of providing exceptional service.
By putting an emphasis on resolving issues quickly, supplying ample information for how to use the product or service better in daily life and creating a space where customers feel appreciated and able to share opinions will only sharpen your path to success. Consumers in today’s world care less about how great your product is assembled and more about how you take care of them. Do you offer them add-ons at no cost? Do you give them discounts and thank you gifts for being loyal customers? Do you reshape programs and products based on their opinions?
Whether you realize it or not, these all matter immensely. By forging better relationships with your customers you are cementing their loyalty and creating an image of your company as one that cares about them, not their money. These images and feelings are what retains current clients and draws new ones into the fold. Focus on providing amazing service and your sales will come.
A customer may not remember what you say to them but they remember how you make them feel.
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