The Coronvirus pandemic has become more than a deadly virus. It has caused fear and confusion while decimating livelihoods and challenging the very way we live. Everyone has suffered on some level and we were not prepared for it by any means. While it may seem like nothing but negativity has spawned from this, there is a silver lining.
People are connecting on a deeper level – a level thought to have become extinct due to technology and social media. It also provides a brilliant opportunity for a business – big or small – to contribute.
Contribution right now serves two purposes for your business. One, it is simply the right thing to do. Helping others is ALWAYS good karma and something that should be done as a decent human being. Two, it does wonders for your brand image. Showing the compassionate side of your company gives it a face and makes it seem more real and genuine to the consumer. This is what endears you to the customer, builds loyal relationships and increases awareness of your brand so more consumers find you.
The more important question is what you will contribute. By having your brand across digital marketing – be it social media, advertising platforms, blogs, your own site, etc. – you have an opportunity to get information out to your audience quickly. This information can be about aid, news updates or even how to use your product differently to entertain, be more efficient or somehow help combat the virus. You can contribute money to relief funds or donate food and water. You can make care packages to deliver to the elderly or immuno-compromised. You can organize a fundraiser where proceeds from the sale of your goods or services goes to relief funds.
Some companies are even transitioning their factories from producing their products to creating hand sanitizer or other essential needs. The point is to find a way in which you can help your community and do it. Actions speak louder than words so following through is CRUCIAL. By showing how you can be part of the solution, the public will appreciate and remember what you did. This boosts your brand reputation which leads more customers to your door in the future. People simply want to deal with businesses they can rely on and cares about them as more than a sales statistic.
No matter how you contribute during this time, what is the most important of all is that you do it because it’s the right, decent and just thing to do.
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