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Content IS Strategy 1024x1024 - Content IS Strategy

Sunday Statistics – Content IS Strategy

  • Content marketing gets three times more leads than paid search advertising
  • 47% of buyers view 3 to 5 pieces of content before engaging with a sales rep

 

Key Takeaway:  Buyers depend on what information you provide them on your product, topic or industry.  They are looking for more than sales pitches, spam and coupons.  They want valuable knowledge on what they can do with things and how they can use it to benefit their lives.  It’s no secret that content is one of the most important things your company should be focusing on when it comes to engaging with clients and attracting new prospects.  What you put out and how it is constructed is just as critical to your business success as where you implement it.

Whether you have a marketing team or hire an online advertising firm to create and distribute your content, it should definitely be something that you put a focus on and have handled professionally.  Missteps in content creation can not only fail to attract new customers but can stall your connection with current consumers and mar your brand image.  Your brand image, or reputation, is absolutely critical to your success online and should not be taken lightly.

Contact your local digital marketing agency today to get your professional, responsive website up and running to enhance your online image and impress customers!

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