It doesn’t matter if you own a high-end shoe store on 5th Avenue in New York City or a small insurance office in Justice, Illinois, you need a brand message. This tells your customers who you are – why you do what you do.
Before you even form your message, what voice, or tone, are you using to convey it? A company voice can be anything from professional and informative to friendly and conversational. This is the key way in which you will engage with your clients and potential clients. It drives how you structure your company message, how you promote your brand image and how a marketing team will connect and engage with a target audience across platforms.
Essentially, your voice will be determined by your industry, your audience and what you hope to achieve in business.
Once you understand the tone your company outputs, you can craft your brand message and your elevator pitch. This isn’t a tagline but an opportunity to connect with your audience on a deeper level. Who you are, what you offer and why people should care about your products/services should be the questions you answer in one to two sentences. Be simple and clear – it should get to the point while tugging at the consumer’s emotion(s). Your message should be about why your product is important to your consumer. How does it help them and what benefit does it provide or problem does it solve?
This brand message brings your company to a more human level instead of simply being a distant, faceless giant. Marketing is about connecting and when you connect you can build unbreakable bonds.
If you are struggling with your company voice and how to build a brand image, your marketing team or a digital marketing agency can help. Finding your voice and how to convey it are only a small fraction of what magnificence they can accomplish.
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