“If You Are Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late.” – Reid Hoffman, LinkedIn
Times have changed.
How the world thinks, feels and functions is far different than it was 20 years ago. With the evolution of habits and technology, you no longer have to be picture perfect to launch that product or service. In fact, this is actually detrimental to your company’s growth and longevity. You no longer have to worry about the first impression but focus on the 4th, 5th and 10th impression of your product.
First of all, you need to launch fast. This is because if you hesitate in this day and age, someone will rip the carpet out from under you and sell your idea before you. You also start learning how to fine-tune your product and create a better user experience much faster.
Secondly, you have no clue how your consumer will use your product. Sure, you can assume, in general, but with how rapidly the world changes and how consumers shop, you can never be completely correct. How they interact with your product will change over time based on need, environment, technology, trend and habit. You will likely discover a whole area of opportunity in expanding your product or what it may be lacking in order for it to succeed.
Finally, launching early gets you vital feedback. You will learn what your product needs because your customers will tell you. If it’s a shoddy user experience or there is a flaw in your overall product design, you will hear the complaints. These are important in shaping and molding a better version of your product and the experience overall.
Again, if you aren’t shaking your head at what a basic product you originally launched, chances are you are already too late. Too late because it already exists or your customers have moved on the newest version of your idea.
Launch your product first and then look at the results. Learn from them, grow from them and what you see a month or a year down the road from fine-tuning is what will be your solidifying success.
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
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