Sunday Statistics – Care and Resolution

  • 93% of online experiences begin with a search engine
  • 70-80% of search users only focus on organic ads and ignore paid ad results
  • There is a 30% brand lift for brands that appear in search results


Key Takeaway:  It all starts somewhere.  Search results are not always about shopping or product searches but can simply be experiences and knowledge sought.  Promoting your product and/or services is important, of course, but to connect with consumers in a way that doesn’t always seem like a sales pitch is as well.  People start by typing into search results and click links that take them on a journey.  They could be looking up a simple question about the biggest spider in the world and through information and creative content that they find engaging, end up connecting with your extermination company.  By seeing your company connected with data and tidbits about the industry at large, they trust your company as an expert and may even morph into loyal customers.

When consumers see a company on the first page of search results, a flip is switched in their brains that automatically puts your company into a better light.  They feel that if you are up so high on the rankings, you must be of value and highly respectable otherwise the search engine wouldn’t bother showing you.  This carries over into organic vs paid.  Consumers feel that if you paid for an ad, you are just selling to them and that you are probably not the quality they are looking for.

In a nutshell, focus on building a better user experience overall.  Remember that some customers are on a journey and stumble upon you by accident.  Pay attention to your search rankings and how you can improve them to make a better impression.  Focus on experience over sales and your business will reap the rewards.

Contact your local digital marketing agency today to increase your brand reputation and implement amazing customer care tools into your overall customer service strategy!

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