Sunday Statistics – More Human Than Human
- 44% of voice-activated speaker owners order products through these devices
- 72% of parents that own voice-activated speakers consider shopping through these devices
- 53% of people who own a voice-activated speaker have a natural feeling while speaking with it
- Over half of voice-activated speaker owners aged 55 and above think it empowers them
Key Takeaway: Voice-activated speakers like Google Home, Alexa, Siri, etc. are becoming the norm in homes across the world. They are able to shop, find information and organize and individual’s daily life. With these devices making the average day so much easier, it’s no wonder that shopping trends are evolving. The feeling people have while using them is also unique and something to note. Many folks say words like “please”, “thank you” and even “sorry” to their devices as if they were real people. This bond that the consumer is forming and how they feel about voice-activated products are crucial to your business.
Why? Because if you aren’t optimized and have content ready to rock for voice campaigns, you are missing the boat. As more people install these devices in their homes and rely on them to help run parts of their own lives, there will be a significant increase in the types of services they expect the speakers to carry out. To take advantage of this marketing, you need to embrace these statistics and change in consumer behavior to plan for the future. Talk to your marketing department or contact an agency near you to explore your voice marketing options and what you can do to be a part of this evolution.
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