Sunday Statistics – Just Look Around You

  • 72% of consumers who did a local search visited a store within five miles
  • 18% of local smartphone searches led to a purchase within a day
  • 50% of smartphone users and 34% of computer/tablet users visit a store within a day of their local search
  • 1 in 3 searches on smartphones occur right before a consumer visits the store

Key Takeaway:  If you don’t think that you need a strong online presence or even one at all (yes, some business owners still firmly believe this), these stats should open your eyes a bit.  Your customers are online, many times while out in the streets shopping, and they need to see you.  By committing to an online marketing plan, not only can you extend your reach to new customers but are more likely to appear in searches for your industry products or services.

The world is transitioning to better technology and staggering numbers of people are turning to the internet for solutions to problems and finally get the answers they seek.  Consider this, you are not simply marketing to those in your area or near your store but to tourists or visitors as well.  People who are visiting an area for a short time often turn to their cell phones in order to find local shops and restaurants.  Anyone who is simply around your store is a potential customer.  By focusing on how to strengthen your position online, you can be offered as a solution for consumer needs.

Contact your local digital marketing agency today to increase your brand reputation and implement amazing customer care tools into your overall customer service strategy!

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