We’ve already covered What Your Business Can Do To Stay Productive and How Coronavirus Is Affecting Business Marketing but there is something of vital importance that needs to be addressed. Namely, is your brand doing anything to help during the pandemic?
Whether or not you are still able to keep operations going or how you adjust to keep a pace, this is a crucial time for brand building. With the majority of the world in self-quarantine and the needs of the masses shifting, your marketing should mold with it. This is a time of giving – the more you help the community, the better they view your brand as trustworthy and reliable. This is what builds loyalty in the business/consumer relationship.
It should be a genuine want to help, not a tactic to elicit sales. Your company should want to build relationships based on caring about your target consumer, not simply because you want them to buy something from you down the line. Remember, a consumer is smarter than you may believe and can sniff out used car salesman tactics a mile away. They won’t fight you, they’ll simply ignore you and turn to your competition.
It doesn’t matter if your product or service sales are slowing, you can still use search marketing to reach consumers and build your brand reputation. In these times, the pandemic and quarantine, give information that can help them during this crisis. Maybe you can have ads that lead to landing pages with critical information or CDC updates. Perhaps you simply share ways in which they can stay active during quarantine or how they can hack your product for multi-purposes during this crisis. Some companies are even giving away kits, masks or other services that can help the public for free or at a significantly reduced rate. The point is that you stay connected and offer help.
While it is important that your business adjust and try to stay afloat, your company should also consider how it can be lending a hand during this global situation. Remember, it doesn’t have to be a physical product or service but even just a simple bit of crisis information or encouragement the public can use.
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