No, the Coronavirus pandemic isn’t over.  As we embark on the 2020 holiday season, it lingers like a stale joke at a party.  For business owners, now is the time to gear your marketing towards a cautionary Christmas in order to keep things flowing regardless of what new rules are passed.

The Local Angle – In order to pull target consumer focus onto your store, play up your region.  Focus on incorporating local lingo, sports or other regional fare into your marketing and enhance the fact that you are a local business trudging through the pandemic.  Knowing that you are still able to serve is half the battle for consumers in pandemic times.

Online Ready – If you haven’t solidified your online game, ramp it up into high gear to be prepared for the shopping season.  The restrictions of quarantine altered how consumers interact with companies and purchase goods and services.  Even though lockdowns may have eased, so many are wary of large crowds and will be opting to shop online for 2020 holidays.  Use this to your advantage by putting a majority of your marketing budget towards digital marketing and making sure your website is fast, user friendly and easy to shop.

Start NOW – You should already be focusing your strategies and budget on appealing to consumers for the holidays.  Since a good portion of folks are still working at home or even shopping early to account for shipping times, you need to be on the holiday advertising ball well before Thanksgiving.

Embrace Traditions – With how wild this year has been, many crave normality or some sense of familiarity. This is a great time to incorporate long-standing traditions into your marketing.  Remember, folks want comfort and stability since this year stripped them of both.  Embrace the season and merge the holidays of past while reminding your customers why it’s a special time of year to begin with.  Everything from your imagery to your message can bring the holidays home for them.

While the entire 2020 year has been a rocky one for advertising, your business can still pull a successful holidays by sticking to simple and being prepared.  Fine tune your campaigns and start pumping that material out as soon as possible.  With a little patience and some well-implemented online strategies, your message should resonate and your business should live to see another year.

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