SEO BLOG

Why on earth would you need an internet marketing company?

It doesn’t matter if you own a small bike shop in Joliet or a multi-million dollar retail chain in Los Angeles, online marketing is crucial because it aligns with how customers make their buying decisions.  The percentage of people doing research online and through social media is staggering and continuing to rise as technology advances and more affordable smartphone options are available.  Companies are able to connect with and engage customers and prospects through more personal and effective means.

Online marketing allows you to bypass distance, offer 24/7 service, keep overhead low and forge much stronger relationships with your customers.  While it truly is a wondrous opportunity for businesses of all shapes, sizes and means, there are definite ways in which you can misuse this channel and suffer negative consequences for it.  Google, Bing, Yahoo and other search engines have a specific set of rules that must be followed in order for them to decide what content is the best to answer a user’s question.  There are stringent methods in place that you can use to maximize your campaign effectiveness but what these sites require and how you implement them is consistently changing.  To stay in their good graces and avoid being dropped in rankings or banned altogether, you need to adhere to the near hundreds of these guidelines while simultaneously exploring and expanding your marketing opportunities with white-hat, or legal, options.

Do you have the time every single day to pump out content, adhere to these guidelines, research and evolve with each specific change in requirements, develop new avenues for marketing, explore, connect and engage with consumers AND run your business?

Probably not.

This is where a digital marketing agency comes into play.  It is our job to do all of this and so much more each and every day.  We not only know what these guidelines are but create protocols and intelligent coding to evolve and adapt with the constant changes.  Using years of finely tuned practices and modern, state-of-the-art tech, we are able to conquer your marketing goals and increase their effectiveness and maximum output.  Keeping your vision intact and your message clear, your brand reputation is improved and maintained.  It’s our job day-in and day-out to tackle online marketing for your business while you keep the focus on running and growing it.  Isn’t it time to see the difference?