SEO BLOG

Community marketing is not marketing as you know it.

What does this mean?  Well, most of the marketing tactics that you will explore while promoting your Romeoville business is geared towards bringing in new customers and spreading awareness of your brand.  Community marketing focuses on existing customers and their needs.  It doesn’t involve pushy sales prospecting but instead taps into a conversation already happening about a particular topic.  Community marketing is, quite frankly, engaging sociably with an existing community.

In essence, you are joining a group of people who already use your product or service and want to make their needs known.  Your business then has the opportunity to respond and address those needs on a much personal level.  This is a critical arena in which you can build lasting relationships with your consumers and strengthen brand loyalty.  It also costs far less (about six times less to be exact) to retain a current customer than to acquire a new one.  So, it is in your company’s best interest to build and maintain a solid community marketing foundation.

It is a necessary tool in commerce of today and has quite a few benefits for both the company and the consumer.  Customer service is improved, feedback is received and those ideas tweaked for future products/services and consumers are properly appreciated and feel valued.  There are two types of community marketing, organic and sponsored, but they both move towards the same goal.

Organic – Your consumers find each other and create message boards, forums or social accounts oriented around the brand.

Sponsored – Your company hosts a social media platform or group that draws and interacts with customers.

While they may start differently and be accessible on different channels, their purpose in one and the same… to unify consumers who want to talk about this brand’s products or services, no matter good or bad.  Community marketing requires timely updates and maintenance to stay on top of customer trends and response.  By staying in the know with what is happening with your consumer and reacting quickly to address their compliments or concerns, you can easily maintain a positive brand image and online status.

A digital marketing agency, such as SEO Services Advertising Agency, are well-versed in the twists and turns of community marketing.  From inception to implementation and real-time response, our professionals understand what makes community marketing so impactful and what this level of communication and connection so vital to both parties.  We focus on the consumer and how to grow lasting relationships to solidify your company’s longevity.  Without your customers, your business can’t survive and our number one priority is not simple retention but evolution of your b-to-c relationships.