The most difficult thing about marketing has nothing to do with tactics or strategy but that you simply put aside your fears and start.
How you view the consumers you are targeting in your marketing plans is just as, if not more, important the the tactics and effort you put into play.
The first and most important step in marketing takes place long before any advertising is actually started and can make or break your entire campaign.
The day of the heavy-handed sales pitch has passed. In order to reach consumers and increase sales, you need to be a one-man band and keep them engaged.
Such a powerful statement about marketing and business. So many people get caught up in the flash of social media and the thought that going viral and becoming popular will lead them to unfathomable riches.
The most crucial factors of marketing revolve around the people you are seeking and how much you value them and your relationship with them.