Keywords are like locks on the gates of SEO. If you have the right keywords and optimize them well, you can go far and explode your business visibility. While it may sound easy to sling a few words around and build foundations around them, many folks get caught in a quagmire of keyword muck.
3 Biggest Mistakes In Keyword Targeting:
- You’re not optimizing ANY keywords
- You’re optimizing TOO MANY keywords
- You’re optimizing the WRONG keywords
If you aren’t optimizing any keywords then you are not reaching your potential online and are not reaping the benefits of maximum visibility. Remember, keywords unlock the gates and allow you to access this digital world and leave your mark. Sometimes you may be optimizing more keywords than you should. In this case, you are not targeted enough to capitalize on SEO boosts. You are just spread too thin. Your keyword foundations need to be strong, layered and SPECIFIC. This happens more often than not but some people are optimizing the wrong keywords for their product or business. You may be caught up in competitor keywords, trying to optimize something that is too broad for your business or just not grasping the true potential of your target market.
A way to combat the first two issues is to keep in mind that you should be optimizing one main keyword or topic per page or post. Avoid targeting the same keyword on multiple pages because Google will only choose one page to boost and it may not be the one you actually want for those keywords. In the case of choosing the wrong keywords, ask a friend or family member to look at the page in question. Ask them what the page is about. Being a consumer who might look up this product or service, you will mine quite a few keywords from their conversation.
These are basic ways to navigate through the keyword trenches but keep in mind that keyword research can be as complex and layered as an onion. If you really look at your products or services and decide who they are reaching for and what they are providing, you should be fine in discovering the keywords your consumers are searching for. If this isn’t your thing and you would prefer to put your focus on your business and let someone else build your keyword foundations, you can always hire a reputable SEO service company to help you.
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
Join us for the TGR SEO Services 2020 roundup and, on behalf of everyone here, have a joyous, abundant, prosperous, happy and healthy coming year!
The entire staff of TGR SEO Services would like to wish you a joyous holiday filled with love, happiness, glad tidings and good health!
