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Google declared in early 2018 that they were going to start Mobile-First Indexing. All this means is that Google considers the mobile version of your website to be the OFFICIAL site. That is what the spiders will search first and where your users are likely to be directed.
Search engines are invested in following trends and user experience. The better the user experience on the search engine, the more likely they will be utilized. Google has paid attention to our mobile habits and what we expect from mobile experiences with websites, apps and software. The amount of searches conducted on mobile phones is booming and will only continue to rise in the future so Google has placed the mobile user experience at the front of the line.
What If I Don’t Have A Mobile Version Of My Website?
Fear not, if you don’t have a mobile version of your site, Google will still send folks to the desktop version. It’s not called mobile-only – it’s called mobile-first. The downside to having a desktop version only is that your site may take a hit because it’s not mobile-friendly. User experience is VIP to Google so you will find it hard to reap the rewards of SEO without a mobile-friendly site.
How Can I Make My Site Mobile-Friendly?
First off, use a mobile responsive design when developing your website. All this means is that it will adjust to different size screens and not look wonky in transition.
There is a bit of a difference between having a separate mobile site and a mobile responsive site. Mobile responsive sites are easier to maintain because your main focus will be the site speed, navigation and load times. A separate mobile version is an entirely different site created from scratch that you will have to manually update. If you enter information onto your desktop site, then you will have to enter again on your mobile site.
Also, if you have a URL that started with the mobile annotation “m”, you need to change to a fully responsive site. This is because, currently, “m” URLs are not indexed, which effects your optimization rankings.
Making sure your site is completely mobile-friendly will go a long way in creating a firm foundation for your search engine optimization in the future. No matter what trends happen down the road, you will already have a firm foothold to weather the changes.
With a plethora of options available when it comes to advertising, your small business might just reap bigger rewards than both you and the competition realize!
Join us for the TGR SEO Services 2020 roundup and, on behalf of everyone here, have a joyous, abundant, prosperous, happy and healthy coming year!
The entire staff of TGR SEO Services would like to wish you a joyous holiday filled with love, happiness, glad tidings and good health!