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When you are creating content you may think that the longer your content is, the better, right?  Not necessarily.
It is actually a MYTH that longer content is better for SEO.

The search engine gods DO enjoy longer content but they value QUALITY above all else.  If you have a long winded article that basically says the same thing in 4 different ways or is filled with a lot of fluff to hit those higher word counts, it can hurt your site more than help it.

It all comes down to the search engine gods trying to figure out if what you are saying provides value to the masses seeking an answer.  If the key content happens to be short, you may want to keep it that way.

You should have a healthy mix of both longer and succinct content but just make sure it provides actual value to the world.  Don’t just write words without purpose.

When You Do It, Make It Count!
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